Dashboards, market & competitive intelligence
Business intelligence & visualization
Put the right picture in front of the people who decide. We build dashboards in Power BI, Tableau or MicroStrategy and fill them with more than internal figures: market research, competitor share, cost benchmarks, pricing analytics, and studies and trackers that keep a market in view.
How long it usually takes
3 – 6 weeks
Stated as a range. The two-week assessment narrows it.
Tools we work in
- Power BI
- Tableau
- MicroStrategy
- DAX
- SQL
- Excel
Who it’s for
You’ll recognise the situation
- Leadership teams receiving long report packs and still asking which figure is right.
- Trading, operations and finance teams rebuilding the same Excel view every morning.
- Organisations that already pay for Power BI, Tableau or MicroStrategy, but whose dashboards are rarely used because they do not answer the questions people actually ask.
How Azico can help
What this service covers
Dashboards & reporting
Interactive views in Power BI, Tableau or MicroStrategy, designed around the weekly decisions of each team and reconciled to the books before release.
Read more →02Market research & intelligence
Market size, segments, growth and buyer behaviour, gathered from primary interviews and public data and kept current in a dashboard rather than a slide deck.
Read more →03Competitive intelligence & market share
Who is winning, where and why: share, capacity, pricing and moves of your competitors, tracked continuously and set against your own performance.
Read more →04Cost & capability benchmarking
Your costs, productivity and capabilities measured against comparable peers, unit by unit, so improvement targets are grounded in what others already achieve.
Read more →05Pricing excellence
Price, discount and margin analytics by customer, product and channel, showing where value is being given away and what a disciplined price would earn.
Read more →06Multi-client studies
Industry studies funded jointly by several clients, covering oil and gas, energy transition and chemicals and plastics, so each gets deep research at a share of the cost.
Read more →07Research & market trackers
Recurring research services: regular market updates, downstream market advisory and trackers that follow a fast-moving market, such as sustainable aviation fuel, project by project.
Read more →The line, stage by stage
Weekly insights that bring market trends and competitive intelligence together in one clear view.
Azico · Business intelligence & visualization
Decision
We start from the decision a view supports — what to buy, where to send, what to fix — and write it at the top of the brief.Model
Reconcile
Design
Deliver
Measure
↺ Usage loop → back to Design
Our commitment
“Every dashboard is reconciled against finance-approved figures before it goes live.”
What changes for you
- The morning view is ready before the desk arrives, without anyone building it.
- Every number on a dashboard matches the figure finance reports.
- Fewer reports, each with an owner and a reason to exist.
- Usage is measured, so unused views can be switched off.
What you get
- +Published dashboards in your BI tool
- +A documented semantic model and KPI dictionary
- +Refresh schedules and access roles
- +Training for report owners and a usage report
What we need from you
- Access to your BI tenant and data sources
- The reports people rely on today
- A business owner for each dashboard
- Two short review sessions per release
Industries where this is used
Solutions
Solutions built with business intelligence & visualization
Insights
Related insights
Why dashboards go unread
Dashboards earn daily use when each one supports a specific operational or commercial decision. This is how to design them that way.
Read now →Do you need a data warehouse?
Why a single governed warehouse matters once production, trading and finance data live in separate systems, and when to build one.
Read now →What is a data pipeline?
How a data pipeline carries figures from plant, terminal and trading systems into one reliable store, and the signs that your business needs one.
Read now →Talk to us about business intelligence & visualization.
Azico Analytics is a Bangalore-based team of experienced data professionals. Share how your data is managed today, how your reports are produced and the challenges you face. We will assess your requirements objectively and set out where we can add value, with a practical approach tailored to your business.